Since you’ve clicked on this post you might’ve been wondering – if your business really needs a blog. Well, you’re considering a very significant component of modern business where a blog can be a powerful SEO strategy and a sleek way to promote your start-up!
We’ll tell you why.
Blogs, as they’re famously known, are no longer just personal online journals or political commentary. From a business perspective, a blog is an online channel used for connecting directly with your customers and sharing relevant news and information pertaining to your industry in a relatively conversational, casual and concise manner.
Starting from small businesses to Fortune 500 companies and for everything in between, ‘blogging’ has emerged to be a powerful tool for online marketing. And with today’s online consumer behavior- if you want to stay competitive, maintain an online presence and get more visibility, blogging is no longer an option– it’s a necessity!
In this post we will explain 7 ways in which a blog helps a business to grow, and why you need one for your business.
So let’s get started!
1. SEO Ranking
The relation between blog and SEO ranking is one of the biggest reasons why your business needs a blog to rank on search engines. Yeah, you can absolutely pull some SEO tactics, paid ads, to help your company homepage rank on page one of Google — but a more effective, long-term solution would be blogging, if you do it right.
In the world of search engine optimization, “content is king/queen” – and blogging is one of the most effective ways to add new content to your website. The more blog content you create, the more opportunities you’ll have to show up in search engines, increase visibility, drive organic traffic to your website and most importantly – convert leads.
And we say this because search engines reward you for producing fresh content, using relevant keywords, images or videos, and meeting the needs of online searchers.
A business blog won’t get you on the first page of Google overnight, however it will significantly enhance your search engine rankings over time if you stay consistent with your blogging efforts.
2. Internal Link Building
Internally linking to other blog posts and pages on your website can also improve the SEO success of your business.
When you’re done creating fresh, well-written content, internal linking is here to support your SEO by assisting your visitors with site navigation, directing them and driving traffic to other important pages of your overall site.
The more relevant links you have, the more likely it is you’ll rank better, which can lead to more traffic and potential leads.
Several advantages of internal link building are –
- they help build page authority
- Usability
- connections between web pages
- improve user experience
- improves time on site
- boosts page views and potentially your rankings
3. Explains Your Services
A potential customer may not properly know about or understand some of the products or services that you provide. And your business blog can help you there.
With your blog, you can show off your business’s “personality” and flare while offering valuable insights to current and prospective customers. Teach and explain to them more about what your products and services can really offer and how they can make their life easier.
In doing so, your brand will earn brownie points as a reputable and trusted source of information – presenting relevancy and reputation which are key ranking factors for Google.
You can also use blogs to share your company news – about hiring the new CMO, interview with an industry expert, research and case studies. Tell them your story. Not only does sharing company news on your blog humanize your brand, but it also helps your audience see that you’re not always about selling.
4. Social Exposure
Blogging for your business also helps you get discovered on social media. A frequently updated blog full of quality content can serve as the core of your marketing efforts and contribute to brand exposure.
Use your blog to boost your multi-platform content marketing strategy by sharing your posts (and snippets) on social media.
Your online marketing strategy should work in tandem trends. Sharing blog posts via Facebook, LinkedIn, Twitter, Pinterest, Tik Tok, Instagram and other channels opens up opportunities for shares, likes, and more visibility for your brand. This helps expose your company to audiences you might not even know yet.
Another benefit of blogging is blog content helps keep your social media presence going. Blog posts are gold when it comes to filling your social media calendar or coming up with fresh content for your virtual homes on platforms other than your website.
With blogs you can create an endless supply of sharable content for those platforms . Not only will your audience appreciate these informative and easy to digest tidbits and tweetable quotes, these quick and easy posts will help you to maintain a consistent and valuable presence, which are two important social media best practices.
5. Builds Credibility
A blog also gives your business a voice, and a chance to prove your expertise to your audience.
It can be a powerful tool to gain customer confidence. Consistently creating content to help your target customer establishes credibility of your business in their eyes and can be a great way to demonstrate industry authority.
Also blogs offer the perfect platform for connecting with your customers on a deeper and more personal level. People like to purchase from people, and maintaining a blog humanizes your business. Responding to blog comments, social media conversations and having in-depth conversations with your customers is a great way to build trust and authority in your brand and prove your commitment to service.
6. Develop A New Sales Funnel
Now, let’s talk about the ultimate business – sales.
Well, a funnel exists at every one of your touch points—and one of the most valuable of these is your company’s blog.
Blog helps convert traffic into leads. To simply put, once you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into quality leads. Simply including a lead-generating call-to-action button with each blog post is a good place to start. The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience, which only proves its effectiveness as a lead generation tool.
Building a sales funnel is a comprehensive job, but one which is invaluable to your online marketing efforts. Done well, it can significantly increase your ROI by allowing you to identify and hyper-target the best leads and buyers.
7. Keeps Your Viewers Updated
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business. One of the main purposes of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
Blogging about newsworthy topics related to your industry, your customers and the world around you positions your company as a thought leader. Besides , without blogging your website would remain invisible, whereas running a blog brings you to the attention, makes you searchable and competitive.
Having a blog not only provides a strong foundation for your marketing, it’s also fun and inspiring—and a great way to share ideas, generate new ones, and build a community of like-minded and engaged people. So if your business doesn’t have a blog, you might want to reconsider.
Need help regularly crafting outstanding blog posts that support your online marketing efforts? Our content team would love to chat about how a blog strategy and regular posts can boost your SEO and make your online sales funnels bring more clients to your virtual front door.
